This is a "carry-along" colouring set. It includes a small activity pad of approximately 64 sheets (each one-sided, with black line-art). There are also five crayons in a storage slot behind the pad. A cardboard carry-handle makes it easy to... well, carry.
This is published by Alligator (a UK company), but the content is the same old crappy reconstituted artwork that appeared in so many Spider-Man Color/Activity Books (Paradise) books.
Actually, shrunk-down, the artwork doesn't look quite as bad as it did full-sized in those original Paradise books. But even so, if they really had to recycle some old artwork, couldn't they have swiped something of a higher quality?
What's more, when you compare this UK carry-along book to the various carry along books offered by Giddy- Up in the U.S.A. (i.e. Spider-Man: Color 'N' Carry - Heroes & Adventures (Giddy-Up) and the two later re-releases), then this British version is rather pathetic.
Firstly, it's smaller.
Secondly, the artwork is inferior.
Thirdly, instead of six felt-pens, you get five crayons.
Recycled, reconstituted content. Small and low-quality. Mind you, on the positive side this is a very convenient format, and the price is super-low.
Not very inspiring. Good for short-term amusement on a trip, but nothing more.